Brand Identity & Marketing Communication
Designed integrated marketing campaigns, retail branding, POS materials, promotional assets, and social media content while maintaining brand consistency across digital and physical touchpoints.
Developed motion graphics, promotional videos, and creative content that strengthened customer engagement and supported business initiatives.
Digital Platforms & Online Presence
Managed Meta Business Suite and social media platforms to oversee digital communication and campaign execution.
Maintained the corporate website, landing pages, and CMS content while monitoring website performance through Google Analytics and other digital reporting tools.
Optimized Google Business Profile and digital assets to strengthen online visibility and customer accessibility.
Product Experience & Business Systems
Collaborated with engineering and product teams to improve ERP (iBOS) interfaces, user workflows, and overall system usability.
Supported CRM platforms, internal web applications, and traffic management systems by gathering business requirements, validating system enhancements, and recommending UX improvements.
Conducted User Acceptance Testing (UAT) and worked closely with stakeholders to ensure digital solutions aligned with business requirements.
Digital Transformation & Operational Support
Worked across Marketing, Operations, HR, Sales, and Technology teams to improve digital workflows and operational efficiency.
Supported recruitment initiatives by improving website functionality and enabling smoother candidate engagement through digital platforms.
Provided ongoing technical support for digital applications while contributing to continuous process improvement across the organization.
