Apon Bazaar
Project Overview
Apon Bazaar is a worker-centric retail and fintech platform in Bangladesh. As a
Digital Branding Executive, I play a key role in building Apon’s
digital presence, brand identity, and system support infrastructure. My work spans across
design, communication, ERP/CRM support, and campaign execution to strengthen engagement with both workers and stakeholders.
🎯 Role & Responsibilities
Position: Digital Branding Executive
Key Focus Areas:
- Communication with stakeholders to ensure smooth operations
- Social Media Management & Content Creation for all platforms
- Shop Branding (Visual & Communication Assets)
- Digital Campaign Enabling & Execution
- ERP Management, Support & UI/System Design
- Web Development & CRM / Web Application Management
- Cross-functional Team Collaboration & Technical Support
⚡ Scope of Work
- Social & Digital Media
- Managed Apon’s social channels to increase engagement and visibility.
- Created content strategies that highlight impact, worker wellbeing, and partnerships.
- Designed campaign creatives, motion graphics, and promotional visuals.
- Branding & Communication
- Developed branding assets for physical shops and digital campaigns.
- Ensured consistent brand tone and alignment across internal and external communication.
- System & Technology
- Provided ERP management and technical support, ensuring smooth day-to-day operations.
- Designed UI layouts & system requirement documentation for internal applications.
- Managed web development and CRM solutions to align with business needs.
- Team & Stakeholder Engagement
- Collaborated with cross-functional teams to implement digital solutions.
- Coordinated with stakeholders and partners to ensure seamless brand communication and technical integration.
🛠 Tools & Skills
- Design & Branding: Figma, Photoshop, Illustrator, After Effects
- Digital Marketing: Meta Business Suite, LinkedIn Campaigns, SEO Tools
- Development & Systems: WordPress, ERP/CRM Management, Web Applications
- Collaboration: Stakeholder Communication, Cross-functional Support
🚀 Outcome & Impact
- Strengthened Apon’s brand visibility across social media and digital platforms.
- Enhanced shop branding to align with company identity.
- Enabled successful digital campaigns that engaged workers and partners.
- Improved ERP usability and system workflows with UI/system design input.
- Supported seamless cross-department collaboration, ensuring both digital and operational efficiency.
💡 Key Takeaway
At Apon Bazaar, I bridge
branding, technology, and communication, ensuring that both
digital presence and system operations work together to achieve business goals while creating meaningful impact for workers and stakeholders.
